Personal Branding Elements
2019


Currently I’m creating a full brand identity system for my freelance design practice, including a colour guide and the business card and design services contract designs below. The designs are meant to be friendly but professional, meaning the work has to be set in design principles such as the base grid, which is brought to the foreground of the work, and the use of simple circles and rounded corners (including in the monogram) to counteract the square-filled designs. Each of the standard documents a client sees from me will have a different coloured chit, making it easier to organise and be up to date with documents.





