Gloo Creative group project
Collaboration between: Katie Proctor, Amy Tindling, Alice Hardie, and myself.Gloo Creative
Group Project
Collaboration between: Katie Proctor,
Amy Tindling, Alice Hardie, and myself.
My role in our team required me to create the logo and branding for our studio, and a layout for our project presentation. The document needed to be a standard design that could be used for future projects of the company, so I also created the brand guideline.
My initial ideas for the brand began with the logo mark. We were focused on the studio being a ‘close-knit’ team, so thought of the name ‘gloo’. The logomark is based on two objects that are joined in a glue-like way and is minimal, to represent a modern and sleek studio.









︎ Manchester + Leeds, UK